Team


 
Nadja Scherrer  Transcultural Strategist  Born and raised in Switzerland, lived in London, Istanbul, Paris, and now resides in Miami. She holds an MA in Intercultural Communication and speaks 6 languages. She is a Partner at the advertising agency Plus305 and has worked as Transcultural Strategist for brands like Apple. She makes sure that our art selections are in line with the corporate, national, and personal cultures of our clients.

Nadja Scherrer

Transcultural Strategist

Born and raised in Switzerland, lived in London, Istanbul, Paris, and now resides in Miami. She holds an MA in Intercultural Communication and speaks 6 languages. She is a Partner at the advertising agency Plus305 and has worked as Transcultural Strategist for brands like Apple. She makes sure that our art selections are in line with the corporate, national, and personal cultures of our clients.

Marcos Baistrocchi  Visual Art Director  Marcos holds a Bachelor's degree in Advertising & PR from Florida International University. He has lived in and travelled to many places around the globe -especially South America and China. He currently lives in the US and has a basic command of Mandarin. He combines his artistic creativity with an in-depth knowledge of branding. He makes sure your brand’s voice and identity is reflected in the art we propose.

Marcos Baistrocchi

Visual Art Director

Marcos holds a Bachelor's degree in Advertising & PR from Florida International University. He has lived in and travelled to many places around the globe -especially South America and China. He currently lives in the US and has a basic command of Mandarin. He combines his artistic creativity with an in-depth knowledge of branding. He makes sure your brand’s voice and identity is reflected in the art we propose.

Rachael Hazen  Digital Art Strategist  Born in Pennsylvania and currently living in Miami, she holds a B.A. in Science & Global Health from Penn State and is working toward an MBA at Florida International University. She is our expert in new technologies and develops digital experiences for our clients and generates emotional bonds between the brand and their target audience. She is our advocate for Corporate Social Responsibility and Community Building through art.

Rachael Hazen

Digital Art Strategist

Born in Pennsylvania and currently living in Miami, she holds a B.A. in Science & Global Health from Penn State and is working toward an MBA at Florida International University. She is our expert in new technologies and develops digital experiences for our clients and generates emotional bonds between the brand and their target audience. She is our advocate for Corporate Social Responsibility and Community Building through art.


Elena González  Engineer  Elena holds a degree in Mechanical Engineering and has more than 25 years of experience in the Construction and Industrial sector. For 16 yeas, she was the Head of the Department of Mechanical Installations at Jacobs Spain. She is an expert in lighting and art installations for shopping malls, hotels, and student residences. She has worked in many different countries, implementing international standards and regulations.

Elena González

Engineer

Elena holds a degree in Mechanical Engineering and has more than 25 years of experience in the Construction and Industrial sector. For 16 yeas, she was the Head of the Department of Mechanical Installations at Jacobs Spain. She is an expert in lighting and art installations for shopping malls, hotels, and student residences. She has worked in many different countries, implementing international standards and regulations.

Judith Cuba  Artistic Assessor  Artistic Assessor and Market Analyst with more than 15 years of experience in Communication, Cultural Project Management and Implementation. Founder of ArteGestión. She collaborates with national and international galleries and institutions and proposes artists for exhibitions. She is also an Art Collector and Art Communication Advisor.

Judith Cuba

Artistic Assessor

Artistic Assessor and Market Analyst with more than 15 years of experience in Communication, Cultural Project Management and Implementation. Founder of ArteGestión. She collaborates with national and international galleries and institutions and proposes artists for exhibitions. She is also an Art Collector and Art Communication Advisor.

Juan Álvarez de Lara  Business Strategist  Founder and CEO of Seed&Click, a company devoted to boosting innovation, entrepreneurship, and creating a private investment ecosystem at an international level. He is also the Co-Founder and General Partner of Origen Ventures Fund which is specialized in funding spin offs. He has over 20 years of experience in national and international financial management responsibilities.  He studied Business Administration (UB), holds a Master’s degree in Financial Advisory (UB), and has a Diploma in Quantitative Finance (UPC).

Juan Álvarez de Lara

Business Strategist

Founder and CEO of Seed&Click, a company devoted to boosting innovation, entrepreneurship, and creating a private investment ecosystem at an international level. He is also the Co-Founder and General Partner of Origen Ventures Fund which is specialized in funding spin offs. He has over 20 years of experience in national and international financial management responsibilities.

He studied Business Administration (UB), holds a Master’s degree in Financial Advisory (UB), and has a Diploma in Quantitative Finance (UPC).

Margarita Chiclana   Artistic Assessor  Graduated from Goldsmiths University of London with a BA in History of Art, Margarita has extensive experience with contemporary art (Ivorypress), contemporary Latin-American art (FLORA ars+natura), and Old Masters (Sotheby´s). Lover of art in all its forms and mediums, she is the Founder and Director of L’ART International, a business whose purpose is to promote and help local arts and artists, introduces young artists to the Art Market, and focuses on the curation of buildings in mega-cities.

Margarita Chiclana

Artistic Assessor

Graduated from Goldsmiths University of London with a BA in History of Art, Margarita has extensive experience with contemporary art (Ivorypress), contemporary Latin-American art (FLORA ars+natura), and Old Masters (Sotheby´s). Lover of art in all its forms and mediums, she is the Founder and Director of L’ART International, a business whose purpose is to promote and help local arts and artists, introduces young artists to the Art Market, and focuses on the curation of buildings in mega-cities.

Beatriz Fernandez   Director of Communications  Bea holds a B.A. in Advertising and PR. In the past 20 years, she has worked in Communication for the most important brands in Europe; always for multinational agencies such as DDB, BBDO, GREY, o LEO BURNETT. She also holds an MBA in Digital Strategy and is an expert in Branded Art. Her communication strategy always integrates art. She is specialized in events and brand activations which create a new level of conversation with each target audience.

Beatriz Fernandez

Director of Communications

Bea holds a B.A. in Advertising and PR. In the past 20 years, she has worked in Communication for the most important brands in Europe; always for multinational agencies such as DDB, BBDO, GREY, o LEO BURNETT. She also holds an MBA in Digital Strategy and is an expert in Branded Art. Her communication strategy always integrates art. She is specialized in events and brand activations which create a new level of conversation with each target audience.

Mariana Mosso   Architect  Senior architect and project manager with 20 years of experience in Technical Due Diligence, Procurement, Tendering, Space Planning, as well as Design and Relocation in international projects.  She also has extensive experience in design development, coordination, site supervision, and refurbishment. She manages multicultural and multidisciplinary teams in office and residential buildings as well as hospitality. She is passionate about sustainability and design.

Mariana Mosso

Architect

Senior architect and project manager with 20 years of experience in Technical Due Diligence, Procurement, Tendering, Space Planning, as well as Design and Relocation in international projects.
She also has extensive experience in design development, coordination, site supervision, and refurbishment. She manages multicultural and multidisciplinary teams in office and residential buildings as well as hospitality. She is passionate about sustainability and design.